|
July 9, 2008 Nielsen Stats |
|
According to Nielsen Americans continue to spend more and more time
with screened media. The conventional television still has the most
viewers, but it is quickly changing with greater use of DVRs,
computers, cell phones and other screens as people utilize On Demand
and other technologies now available.
Americans spent 56% more time watching time-shifted TV, primarily on
digital video recorders, and 9% more time using the internet to watch
at home and at work. Overall TV viewing -- live and played back --
increased only 4%.
Nielsen states that U.S. consumers watched live and time-shifted TV a
total of 127 hours and 15 minutes in May, compared with 121 hours and
48 minutes in the same month in 2007. Viewing of time-shifted TV on its
own rose to 5 hours and 50 minutes, compared with 3 hours and 44
minutes in the year-earlier period. Internet use increased to 26 hours
and 26 minutes, up from 24 hours and 16 minutes.
In only a 12 month period, these are dramatic shifts leading people to
more sedentary and solitary lifestyles with ever increasing obesity and
other ills.
Nielsen said a combined total of more than 65% of U.S. homes now
receive digital cable or satellite, getting nearly 160 channels.
Twenty-five percent of U.S. homes now have DVRs, and 35% have video on
demand.
Other sources of video have to be reckoned With as well. The company
said 119 million unique viewers watched 7.5 billion video streams in
May 2008. As of the first quarter of this year, 91 million Americans,
or 36% of all U.S. mobile-phone subscribers, owned "video capable"
phones.
Nielsen’s statistics show that older Americans are watching more
Traditional TV than their younger counterparts. Americans 65 and older
watched 177 hours and 50 minutes of TV in May, compared with 124 hours
and one minute by Americans aged 35 to 44 and 103 hours and 27 minutes
by Americans aged 18 to 24.
Americans between 25 and 34, and 35 and 44, spent the most time
watching time-shifted TV, spending 9 hours and 28 minutes and 8 hours
and 13 minutes, respectively. Americans between 18 and 24 spent the
most time in May watching video on the Internet, 3 hours and 41 minutes.
|
